Sedsman Legal
Website

Sedsman Legal

Produced @ Clever Fox Creative

Objective

The team at Sedsman Legal were looking to update their website to something that better reflected their service, values and team. I was tasked to help them achieve this, and create a great first impression for referrals and other users looking for credibility and reassurance. I also needed to design a website that was really simple and easy to use, given their primary target audience was the 60+ demographic. 

Sedsman Legal pride themselves on being warm, welcoming and approachable, so I needed to reflect this throughout the design. I wanted to use strong photography to get their faces on there to build familiarity and help the users feel like they were getting to know the team. Clear, more humane language in the titles and other written content helped this cause too.

 

Key Attributes

Simple
Easy to Navigate
Approachable
Understanding
Warm & Welcoming