Product, Pricing + Process
Introduction
When done right, a website has the potential to excite an audience, and inspire action.
It doesn’t require a lot of money or effort, but you will need to go beyond just slapping your logo and services on a page. Taking your audience and what they’re looking for into consideration will go a long way.
Your customer just wants their problem solved. If you can show them that you understand their problem and can solve it, you’ll be sweet.
This is how a website’s design and quality of content play a massive role in how you are perceived, and how much people trust that you are a good fit.
With a little bit of creativity and thoughtful planning, a well-crafted website can do wonders:
Custom Websites
Basic
Showcase what you can offer, in a concise and effective manor. Perfect for those who are starting out and just need something to get them going.
Standard
A multi-page website with a bit more substance, to help you provide more info about who you are and how you can help your customers.
Premium
A full business website customised to your needs. Great for those who are already out there kicking goals, but have massive ambitions.
Add, update and publish content regularly with a content management system. Great for sharing blogs and articles, projects, recipes, events, or anything you might add to/build upon, or change frequently.
Inclusions
Process
First things first, we’ll jump on a call (or catch up if you’re in Adelaide) and have a chat about your ideas and see if we’re a good fit. It’s a great opportunity to get to meet and ask each other any questions, or talk about any adjustments that might need to be made to the packages. We’ll also use this time to go over your vision for the website, and what sections and pages you’d like to have.
If you’re keen to move forward, I’ll send you a link to my briefing form. This form provides me with the background info I need to design something that fits your goals, and gives you a spotlight to share any ideas, inspiration or do’s and don’ts. It also gives me some insight into what you do in detail, alongside who your customers are, what they want and how you help them. This becomes a guiding compass for me to reference as I make design decisions.
Before I design anything, I use a visual site-mapping tool to create a wireframe of the pages and content sections.
We’ve probably worked out roughly what pages you need in our initial chat, so I’ll use that as a starting point and outline what goes where on what pages. I’ll share that with you and walk you through it, and then once we’re both happy with it, I’ll move on to design.
With the brief and sitemap by my side, I can get to work designing your website concept. Once completed, I’ll share it with you in person or over a video call. After I've shown you and you've had a chance to look over it in your own time, I’ll work to implement any feedback.
Once the design has been approved, it's time execute on content and integrate it into the design.
If you need assistance with content, I have an awesome network of content creators that I can refer you to, who I collaborate seamlessly with.
Once the polished words and crisp images are in to replace the dummy content, we review the design again and when you’re stoked with it, I move on to the build stage.
To begin building the site, I'll setup your website account and begin building your site onto a staging domain. This is where the website design and all it’s interactions and animation come to life. Once complete, I'll send you the link to review and leave any final feedback or requests.
With the website all built and ready to go, I’ll coordinate the launch and connect your domain name to the website. Once published, I’ll run the site through Google Search Console to get it listed on search asap, as well as setting up any redirect links from a previous website if necessary.
I can also connect other services like Google Analytics and Hotjar if you're keen to track it's performance.
I’ll always be here for you if you need help or have questions, as well as the 3 months of free content changes provided in the packages. However, I’m all for empowering the DIY enthusiast and ensuring my clients know how to access and use their site as they need without having to come through me first. So, I record a walkthrough video showing you through the platform and make any simple content changes.
Q&A
Do you use templates?
No, I take inspiration from a variety of sources and design + build my websites from scratch
Do I need to give you access to anything?
To launch your website I’ll need to connect it to your domain, ideally with access to your domain registrar. If this isn’t plausible, I can pass on the intructions so it can be done internally.
I have lots of ideas, how involved can I be?
Very! I love working collaboratively and absorbing any ideas, material or inspiration you may have - providing the project stays within scope, or there may need to be overages.
Am I locked into using you in the future?
Not at all. I set you up with your own account on Webflow, and build the site onto it. Once finished, I provide tutorials on how to use it and make edits. From there you have 100% access and ownership, and your hosting is billed directly into the platform so you have full control over that too. Therefore, if for any reason you needed to engage someone else in the future, you just need to give them access and they’ll have everythign they need.
Will I get lots of enquirues?
This is largely dependant on how much traffic you bring to your site through other channels like social media. My job is to make sure that we put what you have to offer, in front of the people you want to sell to, in a way that connects and resonates with them. When that happens you can be damn confident that they will reach out.
